Optus - Launch of Netflix in Australia - Ricky Gervais
Optus briefed Amobee they on a campaign to promote the Optus launch partnership with Netflix in Australia.
I was tasked with making sure the content was pushed out socially as efficient as possible to the right audience in the right formats:
We broke the record for the fastest brand video to reach over 4m views on Facebook in AU history
95% positive sentiment on Twitter
Ellen even showed it on her US TV show
Job done, and one of the most enjoyable campaigns i ever worked on.
Emotive were the brains behind this great piece of work: https://www.emotive.com.au/work/ricky-gervais-anti-ad-series-for-optus/
Airbnb Global Social Partner
Airbnb wanted to increase awareness, consumer engagement and site traffic with their “Personal” campaign which was a part of “Live There,” the brand’s largest, global digital advertising initiative.
Airbnb partnered with Amobee to deliver Display, OutStream Video, Facebook, Instagram, Twitter and Pinterest ads across mobile and desktop devices targeted to key audience segments including: parents planning a vacation, travel enthusiasts and adventure seekers in Australia, Germany, India, South Korea, the United Kingdom and the United States.
Through real time analysis, optimisations were made to surround the target audience in unique
By strategically utilising video across social, mobile and display environments, Airbnb was able to educate consumers about alternatives to “cookie cutter” travel. By creatively communicating what it would be like to live in the heartbeat of local neighbourhoods, experience true hospitality and local expertise of hosts, and enjoy the comfort of every home around the world.
Utilising Amobee’s unified platform with global scale, Airbnb’s ads were delivered around emerging trends and interests which efficiently improved reach among the intended target audience, ultimately transforming personal interests into a global connection.
Overall, Airbnb reached over 101M global users with the “Live There” digital campaign; driving 70 million video views at an average view-through rate of 10.09 percent. Consumer engagement with the Airbnb brand was also measured at 230,000-plus minutes of time spent in the immersive Facebook Canvas ad experience. All markets exceeded completion rate benchmarks, with South Korea leading at 86 percent.
Airbnb’s digital “Personal” campaign extended the brand’s broader marketing efforts, including TV and print effort.
My team at Amobee were responsible for the social executions across some of the biggest Optus campaigns over the past 5 years, including:
Launching the partnership with English Premier League
Being officials sponsors of RIO Olympics - #fanupAUS
All iPhone and Samsung handset launches
Global first Facebook measurement framework
First in market Twitter conversational video