iD Social is all the things my clients have always asked for and I have always wanted to be able to do.


I have worked as a social specialist in agencies for over 10 years

In 2019 I decided to setup my own social company for a few reasons:

  1. I want to get back to the basics of social marketing and do it the way brands are asking for, honest, transparent and working towards real business outcomes.

  2. To have the flexibility to work with people and brands whom are similar to the iD Social ethos of no bullshit, just good work.

  3. Flexible on working locations and hours, iD Social doesn’t close or open at specific times or places. Flexibility on our own products and service and flexibility on targets and timeframes.

    iD Social is all the things my clients have always asked for and I have always wanted.

Professional Background

An experienced Social Consultant, Head of Social and Social Performance Director with over 10 years’ specialising in social marketing across the UK, USA, ANZ, APAC and EU markets. Having worked as a Facebook Manager and Senior Client Services Manager at one of the first agencies to gain access to the Facebook Ads API, I soon gained an industry-wide reputation for building powerful global brands through the implementation of paid social activity and smooth integration of data-driven marketing strategies across all social media platforms – Facebook, Instagram, Messenger, Twitter, Snapchat, Pinterest and LinkedIn. My success is a direct result of providing clients with transparent, effective digital and social marketing solutions that solidifies their social purpose, ensures a cohesive, unified and consistent brand identity, whilst simultaneously delivering value-aligned content strategically to audiences that grow social revenue and sales.

Expertise: Social Media; Social Media Marketing; Social Media Optimization (SMO); Social Media Outreach; Social Media Consulting; Social Media Integration; Digital Media; Digital Strategy; Paid Media; Marketing; Marketing Strategy; Strategy Implementation; Integrated Marketing; Project Management; Brand Management; Multichannel Campaign Management; Paid Advertisement; Paid Amplification and Optimisation; Revenue Growth; Strategic Communication; Social Consultancy; Account Management; Client Services; Paid Social Media

I still enjoy social as much as I did when I started, it’s changed a lot in the past 10 years and the media industry has as well. No longer do you need agency expertise and ‘deals’ to provide a great service or even technology to better the native self-serve platforms. The tools are open for anyone to do social, but doing it well is where I add value. I have always enjoyed being in the thick of it, on the tools and making sure from start to end social is single minded in working to a business outcome in a transparent and agile way.


Media buying

  • Planning, implementing, optimising and reporting on brand, consideration and performance media specialising in Facebook and Instagram. We also have experience across TikTok, Twitter, Snapchat, LinkedIn and Pinterest also.


  • Help building internal capabilities and processes to bring social buying and media strategy in-house.

  • Planning Media across Facebook, Instagram, TikTok, Twitter, Snapchat, Pinterest and LinkedIn.

Project work

  • Working building teams to run paid social.

  • Helping Pitch for paid social.

  • Full service digital media provision with partners.