We are social media paid specialists.

Over the last 10 years as a Social Marketer, I have witnessed so many frustrated clients who are simply seeking transparent and honest social partners without sacrificing quality and industry knowledge. They want to have a clear understanding of exactly how they should be using social platforms, see how every penny is being spent and what metrics they should be concentrating on that has a real impact to their business.

It is amazing that is not already happening for ALL brands, no brand should be less than 100% clear what the opportunity is within social channels or how their media dollars are affecting their bottom line and what media metrics should matter, it’s bullshit.

iD Social aims to clarify and simplify things, by concentrating on doing what gives partners real business results, not just Likes and Views.

We do it by using best in market paid social with honesty and total transparency, a no bullshit approach.

Who can we help:

  • Start-ups looking to kick off their social journey so they can concentrate on building their product and investment.

  • Agencies looking to bolster their capability, and grow their clients paid social revenues.

  • Direct Brand as In-house resource to plan, build and manage their paid social.

    That is what I have been doing for years and love doing still.

IAN IS A TRUE SOCIAL SPECIALIST. HE REALLY KNOWS HIS STUFF, IS ABLE TO ARTICULATE A CLEAR AND COHERENT STRATEGY AND IS AN EXCELLENT COLLABORATOR. I HAVE WORKED ALONGSIDE HIM AT A DIFFERENT AGENCY AND WOULD JUMP AT THE CHANCE TO WORK WITH HIM AGAIN.
— Suzie Shaw - Managing Director at We Are Socia
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What iD Social does

We work with global and local brands across awareness and performance media utilising Facebook, Instagram, TikTok, Twitter, Snapchat, LinkedIn and Pinterest. I consult, build and implement best in market media strategies.

iD Social partners with Creatives, Paid Search, Digital Strategists, Programmatic and Tech Stack experts to deliver an all encompassing solution.

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IAN IS A HAND-ON PRACTITIONER OF PAID SOCIAL. HE HAS DEEP KNOWLEDGE OF ALL TACTICS AND STRATEGIES REQUIRED. HE IS PASSIONATE ABOUT SOCIAL AND JUST AS PASSIONATE ABOUT RESULTS. GENUINELY ONE OF THE BEST I HAVE HAD THE PLEASURE TO WORK WITH.
— Liam Walsh - Managing Director at Amobee

How can we help

 
 
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Paid Media strategy and buying

With experience across global brands, if you plan to buy media in any social channel we have seen it all and can help ensure best practice and the most efficiencies are gained across brand and performance activity.

From audience and channel selection to creative best practice and production, measurement and media implementation including pixels and SDKs, 1st party customer data setup and PII secure integration.

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Social Consulting

Anything related to media buying, including creative redesign, measurement including brand and sales uplift studies, channels selection, audiences outlines, strategy, test & learn requirements, x-digital campaign integration etc, then I can likely help. Get in touch and let me know what you are after and I will be totally transparent about what I can help with.

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Digital Projects

Social does not sit in a vacuum, we totally get that all digital channels need to work together and some clients or campaigns need to work as one across the digital spectrum.

We partner with individuals and companies that share our vision of no bullshit and best in market digital service, including: Creative inc production, Community Management, Google and Search, Programmatic and Native, and Tech Stack integration and data management.

Project based fees